Efrain Garcia

Founder | Language & Lore

Efrain is a career educator who combined his great love for adventure and art into a multi-dimensional business. "It just felt like every story was the same story. Every movie and series had the same plot. Every article of clothing, art for my walls, even pots for my plants... everything made for mass production. I just wanted something different. Something real." Through Language & Lore Efrain explores ideas uncommon in the average greeting card section of your local grocery store and bold fashion not meant for all. Our apparel is meant to "stand up" as much as stand out, and our stories are meant to juxtaposition unfamiliar tropes to the unexamined lives.

Language & Lore

The meaning behind the tag line:

"Verum vulpes multa magna novit," is derived from the old expression attributed to Archilochus of Paros, "Multa novit vulpes, verum echinus unam magnum." Which translates to English to say, "The Fox knows many things, but the hedgehog knows one big thing." The meaning behind the tag line explores the idea of how one might become great at many things by virtue of knowing many things.